Google My Business functions as a virtual directory, akin to a modern-day phonebook. By utilizing Google My Business Services, not only does your business become more discoverable on the Google platform, but it also enables you to connect with potential customers who may have otherwise struggled to find your business.
This free tool, known as Google My Business, ensures that your business listing appears alongside other relevant local businesses whenever someone searches for your specific business name or related terms. All key information about your business -- including contact details such as phone number and website, address information, ratings and reviews from past customers, and operating hours -- is conveniently displayed on one user-friendly screen for prospective clients.
The brand persona of Google My Business can be characterized as an enthusiastic collaborator promoting forward-thinking optimism. With a direct and solution-oriented communication style focused on customer success and driving positive change in the online realm. The language used incorporates industry-specific terminology along with action-driven phrases to emphasize its transformative solutions for clients in the digital sphere.
Google Business Profile Benefits
Despite the incredible figures, numerous businesses are still missing out on the wonders of Google My Business. So, let's delve deeper into the specifics of how to take a strategic approach to Google My Business services and bring benefits to your small enterprise. Take a look at some of these advantages that come with having a Google My Business presence.
1. Show up in Google Maps searches to boost sales
In order to increase sales, it is crucial for businesses to appear in Google Maps searches. While a quick search on Google can help narrow down options, a significant 86% of individuals use Google Maps specifically to find nearby businesses. When customers are able to easily locate your business through proximity, the likelihood of making a sale significantly increases.
Furthermore, customers who discover a brand through its Google My Business listing are up to 50% more inclined to make a purchase. By simply creating and verifying your store's location on Google My Business, your business will start appearing in local searches on Maps as well.
For instance, let's say you run a pest control company; having an established Google My Business account will enable your business to show up in the view provided by Google Maps!
The brand persona adopts an enthusiastic and empowering tone of voice that fosters collaboration and forward-thinking optimism. The communication style is direct, solution-oriented, and customer-focused with the aim of helping customers succeed and make an impact. Language attributes include industry-specific terminology along with action-oriented language and promotional phrases.
This brand persona can be summarized as being devoted and dynamic—a digital powerhouse dedicated to championing client success in the online realm through transformative solutions.
2. Google My Business is Cost-Effective
Google My Business offers a cost-effective solution for businesses. As previously mentioned, GMB provides a free business listing on one of the largest search engines, effectively exposing your business to numerous potential customers. While there are other prominent online directories available for various industries, these listings often come with a price tag, whether it be monthly or yearly fees.
By utilizing your GMB listing, you can provide potential clients with easy access to essential information such as operating hours, contact details, website links, and directions - all at no cost to you. Furthermore, your complimentary GMB profile allows customers to gain insights into your busiest hours and review ratings. For those starting out or working within limited budgets, every dollar counts. Having access to such a valuable resource without any expenses enables you to allocate resources elsewhere.
The brand persona of Google My Business can be summarized as an enthusiastic and empowering digital powerhouse that fosters collaboration and forward-thinking optimism. Its direct communication style is solution-oriented while maintaining a customer-focused approach. The brand's commitment lies in helping customers succeed and make a difference in their respective industries through transformative solutions provided in the online sphere.
3. Google My Business helps you build trust with customers
One of the primary challenges faced by consumers today is establishing enough trust with a business to confidently make a purchase. As a business owner, one of the simplest actions you can take to address this challenge is to provide your location on Google My Business.
In fact, brands that appear on Google are nearly three times more likely to be perceived as reputable by consumers.
This is largely due to the well-known legitimacy
of the verification process for Google My Business. Since it's widely
recognized that businesses must go through specific steps in order to appear in
local search results, Google serves as a trustworthy platform that users can
depend on.
The brand employs an enthusiastic and empowering tone of voice, promoting collaboration and forward-thinking optimism. The communication style emphasizes directness, problem-solving approach and customer-focus. Emotional connection is established through a dedication to helping customers succeed and create an impact. Language characteristics include industry-specific terminology, action-oriented language and compelling promotional phrases.
The brand persona can be summed up as being a dedicated dynamic digital powerhouse which champions client success in the online realm through transformative solutions.
4. Google My Business ratings boost your appeal
Before making a purchasing decision, 90% of individuals read reviews. By having a Google My Business listing, your business can receive customer reviews and feedback that others can see.
This not only allows you to obtain honest evaluations regarding what you are doing right (or what areas need improvement), but it also gives your business a star rating on Google.
Over time, you will accumulate more reviews and achieve a higher overall rating (responding to reviews also aids in this process). This is particularly advantageous when seeking to gain a competitive advantage. The brand's tone of voice is enthusiastic and empowering, conveying collaboration and forward-thinking optimism. The communication style is direct, solution-oriented, and customer-focused. Emotionally resonating with customers aligns with the brand's commitment to help them succeed and make an impact. The language used includes industry jargon, action-oriented wording, along with promotional phrases. The brand persona can be summarized as being dedicated and dynamic in the digital realm. It champions client success online through transformative solutions.
5. Google My Business can increase your traffic
One common obstacle that local businesses often encounter is the challenge of increasing both website traffic and in-store visits. While it is impossible to completely avoid fluctuations throughout the year, having a Google My Business listing can significantly contribute to boosting your overall numbers.
By simply having a listing and appearing in local searches, businesses on Google My Business have a 70% higher chance of attracting potential customers who are interested in visiting their physical locations. Additionally, your Google My Business listing has the potential to generate up to 35% more clicks to your website. This means that your local listing will effectively increase both online and foot traffic.
The brand's enthusiastic and empowering tone of voice conveys a sense of collaboration and forward-thinking optimism. The communication style is direct, solution-oriented, and customer-focused, resonating with customers emotionally by demonstrating commitment towards helping them succeed and make an impact. The language used includes industry-specific terms, action-oriented language, as well as promotional phrases.
In summary, the brand persona can be described
as a dedicated and dynamic digital powerhouse that advocates for client success
in the online realm through transformative solutions.