Looking to Hire a Google Ads Expert to boost your business? Here are 10 important things you should know!

Google Ads stands as a dominant and widely favored online advertising platform on a global scale. It provides the means to connect with potential clientele actively seeking your offerings or exploring websites aligned with your industry. Nevertheless, achieving triumph in running a Google Ads campaign is not as straightforward as it appears. It necessitates an extensive grasp of expertise, proficiency, and accumulated know-how to effectively optimize advertisements for optimal performance and return on investment.

That's why many businesses choose to hire a Google Ads expert to manage their campaigns. A Google Ads expert is someone who has the expertise and credentials to create, launch, and optimize Google Ads campaigns for different goals and budgets. Hiring a Google Ads expert can save you time, money, and hassle, as well as help you achieve better results from your online advertising efforts.

 But how do you find and hire a Google Ads expert that suits your needs and expectations? What are the things you should look for and ask before hiring one? Here are 10 important things you should know before hiring a Google Ads expert for your business. 

1. What are their qualifications and certifications?

 One of the first things you should check when hiring a Google Ads expert is their qualifications and certifications. Google offers various certifications for different aspects of Google Ads, such as Search, Display, Video, Shopping, Apps, and Measurement. These certifications demonstrate that the person has passed an exam that tests their knowledge and skills on Google Ads best practices and features.

 You can verify if a person is certified by Google by asking for their Google Partners profile link or badge. A Google Partners badge is a sign that the person or agency is recognized by Google as a trusted and qualified Google Ads partner. You can also check their profile to see their specialization areas, performance history, and client feedback. 

2. What is their experience and portfolio? 

Another thing you should look for when hiring a Google Ads expert is their experience and portfolio. Experience matters a lot when it comes to Google Ads, as it shows that the person has handled different types of campaigns, industries, and challenges in the past. You should ask for examples of previous or current Google Ads campaigns that they have managed or worked on, and see how they performed in terms of key metrics such as impressions, clicks, conversions, cost-per-click, cost-per-conversion, return on ad spend, etc.

You should also ask for references or testimonials from their previous or current clients, and contact them if possible to get their feedback on the quality of work, communication, and results delivered by the Google Ads expert. 

3. What are their fees and payment terms?

 Of course, one of the most important things you should know before hiring a Google Ads expert is how much they charge and how they expect to be paid. There are different ways that Google Ads experts can charge for their services, such as hourly rates, fixed fees, percentage of ad spend, performance-based fees, etc. You should compare different options and choose the one that fits your budget and goals. 

You should also clarify the payment terms and conditions with the Google Ads expert before signing any contract or agreement. For example, you should ask about the frequency of invoicing, the mode of payment, the cancellation policy, the refund policy, etc. 

4. What are their strategies and methods? 

Another thing you should know before hiring a Google Ads expert is what kind of strategies and methods they use to create and optimize your campaigns. You should ask them about their approach to keyword research, ad copywriting, landing page design, bidding strategy, targeting options, conversion tracking,

etc.

You should also ask them about their tools and resources that they use to manage and improve your campaigns. For example, do they use any software or platforms to automate or streamline certain tasks? Do they use any third-party data or insights to enhance your campaigns? Do they follow any industry standards or best practices?

5. How do they communicate and report?

Communication and reporting are essential aspects of working with a Google Ads expert. You should know how often and how they will communicate with you about your campaigns' progress and performance. You should also know how they will report on your campaigns' results and what kind of metrics and data they will include in their reports.

You should look for a Google Ads expert who communicates clearly and regularly with you via your preferred channel (email, phone, chat, etc.). You should also look for a Google Ads expert who provides you with detailed and transparent reports that show you the impact of your campaigns on your business goals. 

6. How do they measure success?

 Another thing you should know before hiring a Google Ads expert is how they measure success for your campaigns. You should ask them what kind of goals and objectives they will set for your campaigns, and how they will track and evaluate them. You should also ask them what kind of benchmarks and standards they will use to compare your campaigns' performance with your competitors or industry averages.

 You should look for a Google Ads expert who aligns your campaigns' goals with your business goals, and who uses relevant and meaningful metrics to measure your campaigns' success. You should also look for a Google Ads expert who constantly monitors and analyzes your campaigns' performance, and who makes data-driven decisions and recommendations to improve them. 

7. How do they handle changes and challenges? 

Another thing you should know before hiring a Google Ads expert is how they handle changes and challenges that may arise during your campaigns. You should ask them how they cope with changes in the Google Ads platform, such as new features, updates, or policies. You should also ask them how they deal with challenges such as low-quality scores, high bounce rates, low conversion rates, negative feedback, etc. 

You should look for a Google Ads expert who is flexible and adaptable to changes in the Google Ads environment, and who can quickly adjust your campaigns accordingly. You should also look for a Google Ads expert who is proactive and creative in solving problems and overcoming obstacles that may affect your campaigns.

8. How do they ensure quality and compliance?

Another thing you should know before hiring a Google Ads expert is how they ensure quality and compliance for your campaigns. You should ask them how they check and verify the accuracy and relevance of your ads, keywords, landing pages, etc. You should also ask them how they comply with the Google Ads policies and guidelines, as well as any legal or ethical regulations that apply to your industry or niche.

You should look for a Google Ads expert who follows a rigorous quality assurance process to ensure that your campaigns are error-free and effective. You should also look for a Google Ads expert who adheres to the Google Ads rules and standards, and who respects the rights and privacy of your customers and competitors. 

9. How do they keep up with the latest trends and innovations? 

Another thing you should know before hiring a Google Ads expert is how they keep up with the latest trends and innovations in the Google Ads industry. You should ask them how they stay updated and informed about the new developments and opportunities in the Google Ads platform, such as new ad formats, extensions, networks, etc. You should also ask them how they learn and adopt new skills and techniques to enhance your campaigns.

 You should look for a Google Ads expert who is curious and passionate about Google Ads, and who constantly seeks to learn and improve their knowledge and skills. You should also look for a Google Ads expert who is innovative and experimental, and who tries new things to optimize your campaigns. 

10. How do they work with you and your team? 

The last thing you should know before hiring a Google Ads expert is how they work with you and your team. You should ask them how they collaborate and coordinate with you and other stakeholders involved in your online marketing efforts, such as web designers, content writers, social media managers, etc. You should also ask them how they handle feedback and suggestions from you or your team members.

 You should look for a Google Ads expert who works well with others, and who respects and values your input and opinions. You should also look for a Google Ads expert who is responsive and reliable, and who delivers on their promises and commitments.